привет, to whom it may concern :-) -------- Original Message -------- Hi All, ... two separate BrightTALKwebcasts happening this Tuesday and Thursday, respectively. The Tuesday webcast will be on the recent Visual Networking Index (VNI) Global Mobile Data Traffic Forecast http://www.brighttalk.com/webcast/6165/42163. The Thursday webcast will be on The Cloud Value Chain Exposed: Key Takeaways for Network Service Providers http://www.brighttalk.com/webcast/6165/42381. Please see below for more information. *Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011-2016* When: March 13, Tuesday Time: 10-11am PT | 1-2pm ET | 6-7pm WET Where:http://www.brighttalk.com/webcast/6165/42163 The recent VNI report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year. ·But what does this significant growth of mobile traffic mean for mobile operators? ·Which regions will grow most quickly and generate the most mobile data traffic? ·What’s the effect of various device/connection types (smartphones, tablets, laptops, and M2M)? ·Will mobile cloud applications be a significant factor in mobile data traffic growth? ·How is 4G adoption changing the mobile landscape? Please join Cisco (Visual Networking Index) VNI analysts in this live webcast as they share their findings and answer your mobile questions. --------------------------------------------------------------------------------------------------------------------------- *The Cloud Value Chain Exposed: Key Takeaways for Network Service Providers* When: March 15, Thursday Time: 9-10am PT | 12-1pm ET | 5-6pm WET Where:_http://www.brighttalk.com/webcast/6165/42381_ Traditionally, cloud has been categorized according to the simplified “IPS-stack”: Infrastructure, Platform & Software-as-a-Service. Cisco IBSG takes a deeper look at the cloud value chain: we expose how cloud computing is disrupting the world of ICT across six battle fields. We visualize the cloud value chain and its complexity, expose the main battlefields and discuss our expectations based on hard facts. To help network service providers (NSPs) navigate this rapidly shifting landscape, this paper discusses the major disruptions taking place on six battlefields across the value chain. As cloud computing matures and hype becomes reality, on-demand services disrupt the ICT landscape across all layers of the IT landscape. 1.SaaS will further disrupt the Independent Software Vendor (ISV) Landscape: Barriers to entry for new entrants continue to decrease and SaaS will be further accelerated by the need for mobile access to applications. 2.PaaS development platforms are gaining significant traction: The advantages of automation are increasing, while the drawbacks of lock-in are being addressed. 3.In IaaS, commoditization continues to threaten enterprise grade platforms. Despite the head start of web-grade (commodity) services, Cisco IBSG expects strong growth for enterprise-grade IaaS. 4.Defining a data centre facility strategy will be key to cloud providers. We see two major trends: (a) On-Net Cloud: Integrate cloud with a network solution, and promise an end-to-end SLA; (b) Mega Exchange: pursue the eco-systems emerging in multi-tenant data centres and let customers choose the network provider freely. 5.In commercial activities, IT sales channels are being disrupted by Cloud Brokers. While everybody wants to be a cloud broker, only a few companies will attract the required ecosystem to succeed. 6.Professional services companies tend to gain from cloud migration requirements in the short term. But in the long term, they must shift their focus to activities that add more business value. The disruptive change in the IT market presents an opportunity for Network Service Providers. To be successful, they need to take into account the many facets of the value chain when defining their cloud go-to-market strategies. In this maturing market, a fine-tuned end-to-end go-to-market strategy will be required to capture market share and profitability.