A change in thinking

The hardest, but most important, part of reaching Telco 2.0™ is a change in the culture and mindset of operators:

·         An assumption of abundance, rather than rationed scarcity.
Example: Share a hundred images in a picture-sharing service rather than sell one MMS.

·         A preference for openness, rather than hoarding of assets and information.
Example: How much brand value is lost locking down Bluetooth from reaching its full potential to users?

·         A change for most from a network-centric view in favour of focusing on customer data, billing, relationship, distribution and partnership assets.
Example: What is the real value of the call detail records in creating intelligent call routing services?

·         A desire to connect people above the promotion and consumption of media content or information services.
Example: Why invest so heavily in streaming video from media conglomerates when user preference and revenue consistently comes from the sharing of user content and experiences?

·         A willingness to learn from, and interact with, the broader world of Internet players.
Example: What are the lessons of Skype for telcos wishing to broaden the reach of their voice and messaging products to new platforms?

·         Agility and innovation in core messaging and voice products, in contrast to today’s stasis.
Example: Vonage’s troubles partly stem from having merely replicated POTS, rather than having innovated.